# Rename "Home" in All in One SEO Breadcrumbs

> Replaces the "Home" label in All in One SEO breadcrumbs with your own wording, such as your brand name.

- Type: PHP
- Runs: Frontend only
- Category: [Plugin Integrations](https://wpide.com/library/category/integrations/)
- Tags: aioseo, breadcrumbs, labels
- Author: WPIDE Team
- Installs: 0
- Updated: 2026-10-28
- Page: https://wpide.com/library/aioseo-breadcrumb-rename-home/

## Code

```php
// New label for the homepage crumb.
$wpide_aioseo_home_label = 'Start';

add_filter( 'aioseo_breadcrumbs_trail', function ( $crumbs ) use ( $wpide_aioseo_home_label ) {
    if ( ! is_array( $crumbs ) ) {
        return $crumbs;
    }

    $home = untrailingslashit( home_url( '/' ) );

    foreach ( $crumbs as $i => $crumb ) {
        if ( is_array( $crumb ) && isset( $crumb['link'] ) && untrailingslashit( (string) $crumb['link'] ) === $home ) {
            $crumbs[ $i ]['label'] = $wpide_aioseo_home_label;
        }
    }

    return $crumbs;
} );
```

## Notes

Matches the crumb that links to your homepage, whatever its current label.

## How to use it

Install the free WPIDE plugin (https://wordpress.org/plugins/wpide/), find "Rename "Home" in All in One SEO Breadcrumbs" in its snippet library and add it in one click; or create a new PHP snippet in WPIDE (or any code snippets plugin) and paste the code above. More snippets: https://wpide.com/library/