# GA4 view_item and add_to_cart Events for WooCommerce

> Sends GA4 ecommerce events when a shopper views a product page and when they add a product to the cart, from the product page or with AJAX buttons on shop pages.

- Type: PHP
- Runs: Run everywhere
- Category: [Analytics & Tracking](https://wpide.com/library/category/analytics/)
- Requires: WooCommerce
- Tags: google-analytics, ga4, woocommerce, ecommerce
- Author: WPIDE Team
- Installs: 0
- Updated: 2026-10-28
- Page: https://wpide.com/library/analytics-ga4-woo-product-events/

## Code

```php
add_action( 'wp_footer', function () {
    if ( ! function_exists( 'is_product' ) ) {
        return;
    }

    $currency = get_woocommerce_currency();
    $view     = null;

    if ( is_product() ) {
        $product = wc_get_product( get_queried_object_id() );

        if ( $product ) {
            $view = array(
                'currency' => $currency,
                'value'    => round( (float) wc_get_price_to_display( $product ), 2 ),
                'items'    => array(
                    array(
                        'item_id'   => $product->get_sku() ? $product->get_sku() : (string) $product->get_id(),
                        'item_name' => $product->get_name(),
                        'price'     => round( (float) wc_get_price_to_display( $product ), 2 ),
                    ),
                ),
            );
        }
    }
    ?>
<script>
(function () {
    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments);}
    var currency = <?php echo wp_json_encode( $currency ); ?>;
    var view = <?php echo wp_json_encode( $view ); ?>;
    if (view) {
        gtag('event', 'view_item', view);
        var form = document.querySelector('form.cart');
        if (form) {
            form.addEventListener('submit', function () {
                var qty = parseInt((form.querySelector('input.qty') || {}).value, 10) || 1;
                var item = Object.assign({}, view.items[0], { quantity: qty });
                gtag('event', 'add_to_cart', { currency: currency, value: item.price * qty, items: [item] });
            });
        }
    }
    if (window.jQuery) {
        jQuery(document.body).on('added_to_cart', function (e, fragments, hash, button) {
            if (!button || !button.length) { return; }
            var b = button[0];
            gtag('event', 'add_to_cart', { currency: currency, items: [{ item_id: b.getAttribute('data-product_sku') || b.getAttribute('data-product_id'), item_name: b.getAttribute('aria-label') || '', quantity: parseInt(b.getAttribute('data-quantity'), 10) || 1 }] });
        });
    }
})();
</script>
    <?php
} );
```

## Notes

Needs the GA4 tag (gtag.js) on the page. Prices are sent as displayed (including or excluding tax per your store settings).

## How to use it

Install the free WPIDE plugin (https://wordpress.org/plugins/wpide/), find "GA4 view_item and add_to_cart Events for WooCommerce" in its snippet library and add it in one click; or create a new PHP snippet in WPIDE (or any code snippets plugin) and paste the code above. More snippets: https://wpide.com/library/