# Meta (Facebook) Pixel

> Adds the Meta Pixel base code to track page views for Facebook and Instagram ads.

- Type: HTML
- Runs: Site-wide header
- Category: [Analytics & Tracking](https://wpide.com/library/category/analytics/)
- Tags: analytics, facebook, meta, pixel, ads
- Author: WPIDE Team
- Installs: 0
- Updated: 2026-10-28
- Page: https://wpide.com/library/meta-pixel/

## Code

```html
<!-- Meta Pixel. Replace YOUR_PIXEL_ID (two places) with your pixel ID. -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_PIXEL_ID');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none" alt=""
src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"/></noscript>
```

## Notes

YOUR_PIXEL_ID is a placeholder; find the ID in Meta Events Manager.

## How to use it

Install the free WPIDE plugin (https://wordpress.org/plugins/wpide/), find "Meta (Facebook) Pixel" in its snippet library and add it in one click; or create a new HTML snippet in WPIDE (or any code snippets plugin) and paste the code above. More snippets: https://wpide.com/library/