# Percentage Discount for a User Role

> Shows lower prices across the store for customers with a specific role, such as wholesale buyers, without editing each product.

- Type: PHP
- Runs: Run everywhere
- Category: [WooCommerce](https://wpide.com/library/category/woocommerce/)
- Requires: WooCommerce
- Tags: woocommerce, pricing, roles, wholesale
- Author: WPIDE Team
- Installs: 0
- Updated: 2026-10-28
- Page: https://wpide.com/library/woo-role-based-pricing/

## Code

```php
$wpide_role_pricing = array(
    'role'    => 'wholesale_customer', // Role that gets the discount.
    'percent' => 20,                   // Discount in percent.
);

$wpide_role_price = function ( $price, $product ) use ( $wpide_role_pricing ) {
    if ( '' === $price || ! is_user_logged_in() ) {
        return $price;
    }

    $user = wp_get_current_user();

    if ( ! in_array( $wpide_role_pricing['role'], (array) $user->roles, true ) ) {
        return $price;
    }

    return (string) round( (float) $price * ( 100 - $wpide_role_pricing['percent'] ) / 100, wc_get_price_decimals() );
};

foreach ( array( 'woocommerce_product_get_price', 'woocommerce_product_get_regular_price', 'woocommerce_product_get_sale_price', 'woocommerce_product_variation_get_price', 'woocommerce_product_variation_get_regular_price', 'woocommerce_product_variation_get_sale_price', 'woocommerce_variation_prices_price', 'woocommerce_variation_prices_regular_price', 'woocommerce_variation_prices_sale_price' ) as $wpide_hook ) {
    add_filter( $wpide_hook, $wpide_role_price, 99, 2 );
}

add_filter( 'woocommerce_get_variation_prices_hash', function ( $hash ) use ( $wpide_role_pricing ) {
    $hash[] = is_user_logged_in() && in_array( $wpide_role_pricing['role'], (array) wp_get_current_user()->roles, true ) ? 'wpide-role-' . $wpide_role_pricing['percent'] : 'wpide-role-none';

    return $hash;
} );
```

## Notes

Set $role and $percent; the role must already exist (create it with a role editor plugin). Sale prices are discounted too.

## How to use it

Install the free WPIDE plugin (https://wordpress.org/plugins/wpide/), find "Percentage Discount for a User Role" in its snippet library and add it in one click; or create a new PHP snippet in WPIDE (or any code snippets plugin) and paste the code above. More snippets: https://wpide.com/library/