Conversion Tracking
WordPress Conversion Tracking for Meta, Google, TikTok and More
Stop pasting pixel code into your theme. Connect your ad and analytics accounts in a few clicks, send purchases from your server so ad blockers do not hide them, and track your store from product view to purchase.
Why use the WPIDE Conversion Tracking
Meta Pixel and Conversions API
Browser and server events for Facebook and Instagram ads.
Google Analytics 4 and Google Ads
Page views, events and conversions without Tag Manager.
TikTok, Pinterest, Snapchat, OpenAI Ads
Every major ad platform from one settings screen.
Server-side events
Conversions sent from your server, so browsers and ad blockers do not hide them.
Store funnels
Product views, add to cart, checkout and purchases for WooCommerce, Easy Digital Downloads and MemberPress.
Consent built in
Respects the WP Consent API and Google Consent Mode v2.
Every pixel, no code
Paste your IDs into WPIDE and it adds the right tags to every page, with the events each platform expects. No theme edits, no copying snippets from five dashboards, and no Google Tag Manager container to maintain.
- Meta Pixel & Conversions API
- Google Analytics 4 & Google Ads
- TikTok, Pinterest, Snapchat & OpenAI Ads
- Click events on any button or link, by CSS selector
Server-side events that ad blockers cannot hide
Browser privacy features and ad blockers stop many pixels from firing, so ad platforms see fewer conversions than you really had. WPIDE also sends conversions from your server, which keeps your numbers and your ad optimization closer to reality.
Track your store from first view to purchase
For WooCommerce, Easy Digital Downloads and MemberPress, WPIDE sends the standard funnel events: product views, add to cart, checkout and purchase, with values and currency.
Consent first
WPIDE follows the visitor's choice through the WP Consent API, which most consent banner plugins support, and passes it on with Google Consent Mode v2. It helps you respect privacy rules; your consent banner and policies still decide what is allowed.
Conversion Tracking in each plan
| Feature | Free | Basic | Plus | Pro | Bundle |
|---|---|---|---|---|---|
| Advertising and analytics pixelsMeta, Google Analytics 4, Google Ads, TikTok, Pinterest, Snapchat and OpenAI Ads, without code. | Not included | Not included | Included | Included | Included |
| Server-side eventsSend conversions from your server so ad blockers and browsers do not hide them. | Not included | Not included | Included | Included | Included |
| Store funnelsProduct views, add to cart, checkout and purchases for WooCommerce, Easy Digital Downloads and MemberPress. | Not included | Not included | Included | Included | Included |
| Click eventsTrack clicks on any button or link as a conversion. | Not included | Not included | Included | Included | Included |
| ConsentRespects the WP Consent API and Google Consent Mode v2. | Not included | Not included | Included | Included | Included |
Conversion Tracking questions
Do I need Google Tag Manager?
No. WPIDE adds the tags and events for each platform itself. You can still use Tag Manager for other tags if you want to.
What is the Meta Conversions API?
It is Meta's way to receive events from your server instead of only from the visitor's browser. Sending both makes your Facebook and Instagram ad reporting more complete.
Does it work with WooCommerce?
Yes. WPIDE tracks WooCommerce, Easy Digital Downloads and MemberPress funnels: product views, add to cart, checkout and purchases.
Which plan includes conversion tracking?
Conversion tracking comes with the Plus plan and up.
Get Started with WPIDE
Install the free plugin from WordPress.org, or try any paid plan free for 14 days.