Google Consent Mode v2 Default Settings
Sets Google Consent Mode defaults before any Google tag loads, denying ad and analytics storage for visitors in the EEA, UK and Switzerland until your consent tool grants it.
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Code
add_action( 'wp_head', function () {
// Regions where storage is denied by default (ISO country codes). Empty array = everywhere.
$regions = array( 'AT', 'BE', 'BG', 'HR', 'CY', 'CZ', 'DK', 'EE', 'FI', 'FR', 'DE', 'GR', 'HU', 'IS', 'IE', 'IT', 'LV', 'LI', 'LT', 'LU', 'MT', 'NL', 'NO', 'PL', 'PT', 'RO', 'SK', 'SI', 'ES', 'SE', 'GB', 'CH' );
$denied = array(
'ad_storage' => 'denied',
'ad_user_data' => 'denied',
'ad_personalization' => 'denied',
'analytics_storage' => 'denied',
'wait_for_update' => 500,
);
if ( $regions ) {
$denied['region'] = $regions;
}
echo "<script>\nwindow.dataLayer = window.dataLayer || [];\nfunction gtag(){dataLayer.push(arguments);}\n";
if ( $regions ) {
echo "gtag('consent', 'default', { ad_storage: 'granted', ad_user_data: 'granted', ad_personalization: 'granted', analytics_storage: 'granted' });\n";
}
echo 'gtag(\'consent\', \'default\', ' . wp_json_encode( $denied ) . ");\ngtag('set', 'ads_data_redaction', true);\n</script>\n";
}, 1 );Notes
Your cookie banner must send the matching gtag('consent', 'update', ...) call. Edit $regions to apply the denied default elsewhere.
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