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PHP

Track 404 Errors in GA4

Sends a page_not_found event to Google Analytics 4 with the broken URL and the page the visitor came from, so you can find and fix dead links.

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Code

add_action( 'wp_footer', function () {
    if ( ! is_404() ) {
        return;
    }
    ?>
<script>
if (typeof gtag === 'function') {
    gtag('event', 'page_not_found', { page_location: location.href, page_referrer: document.referrer || '(direct)' });
}
</script>
    <?php
} );

Notes

Needs the GA4 tag on the page. Find the events under Reports > Engagement > Events.

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