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PHP

Inbox Preview Text for HTML Emails

Adds hidden preview text to HTML emails, the short line mail apps show next to the subject, taken from the first sentence of the message so inboxes no longer show stray template text.

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Code

add_filter( 'wp_mail', function ( $atts ) {
    $message = (string) $atts['message'];

    if ( ! preg_match( '/<body[^>]*>/i', $message, $body, PREG_OFFSET_CAPTURE ) || false !== stripos( $message, 'preheader' ) ) {
        return $atts;
    }

    $text = trim( preg_replace( '/\s+/', ' ', wp_strip_all_tags( substr( $message, $body[0][1] ) ) ) );
    if ( '' === $text ) {
        return $atts;
    }

    $first = preg_split( '/(?<=[.!?])\s/', $text, 2 );
    $hint  = wp_html_excerpt( $first[0], 110, '…' );
    $span  = '<div class="preheader" style="display:none!important;visibility:hidden;opacity:0;color:transparent;height:0;width:0;max-height:0;max-width:0;overflow:hidden;mso-hide:all;">' . esc_html( $hint ) . str_repeat( '͏‌ ', 30 ) . '</div>';

    $insert          = $body[0][1] + strlen( $body[0][0] );
    $atts['message'] = substr( $message, 0, $insert ) . $span . substr( $message, $insert );

    return $atts;
}, 60 );

Notes

Only HTML emails with a body tag are changed, and only when they do not already contain preview text.

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