Remove Ad Click IDs From Links in Your Content
Strips tracking parameters such as fbclid, gclid, msclkid and Mailchimp or HubSpot IDs from links in your posts (often pasted in by accident), so you do not pass your visitors' ad tracking along to other sites.
Opens WPIDE on
Code
// Query parameters removed from links.
$wpide_click_ids = array( 'fbclid', 'gclid', 'gbraid', 'wbraid', 'dclid', 'msclkid', 'yclid', 'igshid', 'mc_cid', 'mc_eid', '_hsenc', '_hsmi', 'ttclid', 'twclid', 'li_fat_id' );
add_filter( 'the_content', function ( $content ) use ( $wpide_click_ids ) {
if ( ! preg_match( '/[?&](' . implode( '|', array_map( 'preg_quote', $wpide_click_ids ) ) . ')=/', $content ) || ! class_exists( 'WP_HTML_Tag_Processor' ) ) {
return $content;
}
$tags = new WP_HTML_Tag_Processor( $content );
while ( $tags->next_tag( 'a' ) ) {
$href = (string) $tags->get_attribute( 'href' );
if ( false !== strpos( $href, '?' ) ) {
$clean = remove_query_arg( $wpide_click_ids, $href );
if ( $clean !== $href ) {
$tags->set_attribute( 'href', $clean );
}
}
}
return $tags->get_updated_html();
}, 20 );Notes
UTM campaign tags are kept on purpose; add utm_source and friends to the list if you want those removed too.
How to add this snippet
- Install WPIDE on your WordPress site (it is free) and open Code Snippets.
- Use snippet above adds it from the library in one click. Or copy the code into a new snippet with the same code type.
- It is added inactive: review the code and settings, then switch it on.