GA4 Purchase Event for Easy Digital Downloads
Sends a Google Analytics 4 "purchase" event with the order total and downloads when a customer lands on the Easy Digital Downloads purchase confirmation page.
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Snippets for analytics and tracking: add Google Analytics, Tag Manager or ad pixels, exclude logged-in users and track clicks or form sends. For marketers who want the tracking code in place without editing the theme.
Sends a Google Analytics 4 "purchase" event with the order total and downloads when a customer lands on the Easy Digital Downloads purchase confirmation page.
Sends a Google Analytics 4 "purchase" event with the order ID, value, tax, shipping and items when a customer reaches the order received page, once per order.
Loads the Google Ads tag and reports a purchase conversion with the order value and transaction ID on the WooCommerce order received page.
Fires the Meta (Facebook) Pixel "Purchase" event with the order value, currency and product IDs on the order received page, once per order.
Pushes a GA4-style "purchase" ecommerce object to the Google Tag Manager dataLayer on the order received page, ready for GA4, Google Ads or Meta tags in GTM.