Cloudflare Web Analytics Beacon
Adds Cloudflare's free, cookieless Web Analytics beacon to your public pages, for sites not proxied through Cloudflare or that want manual setup.
Snippet Library
Analytics & Tracking snippets for WordPress
Snippets for analytics and tracking: add Google Analytics, Tag Manager or ad pixels, exclude logged-in users and track clicks or form sends. For marketers who want the tracking code in place without editing the theme.
Cookie Consent Banner With Google Consent Mode
Shows a simple Accept / Reject cookie banner, sets Google Consent Mode v2 defaults to "denied" until the visitor accepts, and remembers the choice for six months.
Fathom Analytics
Adds the privacy-focused Fathom Analytics tracking script.
GA4 Purchase Event for Easy Digital Downloads
Sends a Google Analytics 4 "purchase" event with the order total and downloads when a customer lands on the Easy Digital Downloads purchase confirmation page.
GA4 Purchase Event for WooCommerce Orders
Sends a Google Analytics 4 "purchase" event with the order ID, value, tax, shipping and items when a customer reaches the order received page, once per order.
GA4 begin_checkout Event for WooCommerce
Sends a GA4 "begin_checkout" event with the cart value and items when the customer opens the checkout page.
GA4 view_item and add_to_cart Events for WooCommerce
Sends GA4 ecommerce events when a shopper views a product page and when they add a product to the cart, from the product page or with AJAX buttons on shop pages.
Google Ads Conversion Tracking for WooCommerce
Loads the Google Ads tag and reports a purchase conversion with the order value and transaction ID on the WooCommerce order received page.
Google Analytics 4 Tag
Adds the Google Analytics 4 (gtag.js) tracking code to the head of every public page.
Google Analytics 4 Without Tracking Logged-In Staff
Outputs the GA4 tag only for visitors and customers, so your own visits as an author, editor or administrator do not skew the statistics.
Google Consent Mode v2 Default Settings
Sets Google Consent Mode defaults before any Google tag loads, denying ad and analytics storage for visitors in the EEA, UK and Switzerland until your consent tool grants it.
Google Search Console Verification Tag
Adds the HTML meta tag Google Search Console uses to verify that you own the site.
Google Tag Manager (Body)
Adds the Google Tag Manager noscript fallback right after the opening body tag. Use it together with the GTM head snippet.
Google Tag Manager (Head)
Adds the Google Tag Manager container script to the head of every page. Use it together with the GTM body snippet.
Honor Global Privacy Control Signals
Detects visitors whose browser sends a Global Privacy Control (GPC) or Do Not Track signal and updates Google Consent Mode to deny ad storage and personalization for them.
Hotjar Tracking Code
Adds Hotjar heatmaps and session recordings to your public pages, without recording logged-in staff.
LinkedIn Insight Tag
Adds the LinkedIn Insight Tag for conversion tracking and retargeting with LinkedIn ads.
Matomo Analytics (Self-Hosted or Cloud)
Adds the Matomo tracking code to every public page, with optional cookieless tracking and without counting logged-in staff.
Meta (Facebook) Pixel
Adds the Meta Pixel base code to track page views for Facebook and Instagram ads.
Meta Pixel Purchase Event for WooCommerce
Fires the Meta (Facebook) Pixel "Purchase" event with the order value, currency and product IDs on the order received page, once per order.
Meta Pixel ViewContent and AddToCart for WooCommerce
Sends Meta (Facebook) Pixel "ViewContent" on product pages and "AddToCart" when products are added, so you can build retargeting audiences and optimize ads.
Microsoft Advertising UET Tag
Adds the Microsoft Advertising (Bing Ads) Universal Event Tracking tag to every public page for conversion tracking and remarketing.
Microsoft Clarity
Adds the Microsoft Clarity script for heatmaps and session recordings.
Page Details in the GTM dataLayer
Pushes page information (page type, post type, categories, author, publish date and login status) to the dataLayer before Google Tag Manager loads, for use in tags and triggers.