GA4 Purchase Event for WooCommerce Orders
Sends a Google Analytics 4 "purchase" event with the order ID, value, tax, shipping and items when a customer reaches the order received page, once per order.
Snippet Library
Analytics & Tracking snippets for WordPress
Snippets for analytics and tracking: add Google Analytics, Tag Manager or ad pixels, exclude logged-in users and track clicks or form sends. For marketers who want the tracking code in place without editing the theme.
GA4 begin_checkout Event for WooCommerce
Sends a GA4 "begin_checkout" event with the cart value and items when the customer opens the checkout page.
GA4 view_item and add_to_cart Events for WooCommerce
Sends GA4 ecommerce events when a shopper views a product page and when they add a product to the cart, from the product page or with AJAX buttons on shop pages.
Google Ads Conversion Tracking for WooCommerce
Loads the Google Ads tag and reports a purchase conversion with the order value and transaction ID on the WooCommerce order received page.
Meta Pixel Purchase Event for WooCommerce
Fires the Meta (Facebook) Pixel "Purchase" event with the order value, currency and product IDs on the order received page, once per order.
Meta Pixel ViewContent and AddToCart for WooCommerce
Sends Meta (Facebook) Pixel "ViewContent" on product pages and "AddToCart" when products are added, so you can build retargeting audiences and optimize ads.
WooCommerce Purchase Data in the GTM dataLayer
Pushes a GA4-style "purchase" ecommerce object to the Google Tag Manager dataLayer on the order received page, ready for GA4, Google Ads or Meta tags in GTM.