Matomo Analytics (Self-Hosted or Cloud)
Adds the Matomo tracking code to every public page, with optional cookieless tracking and without counting logged-in staff.
Snippet Library
Analytics & Tracking snippets for WordPress
Snippets for analytics and tracking: add Google Analytics, Tag Manager or ad pixels, exclude logged-in users and track clicks or form sends. For marketers who want the tracking code in place without editing the theme.