Fathom Analytics
Adds the privacy-focused Fathom Analytics tracking script.
Snippet Library
Analytics & Tracking snippets for WordPress
Snippets for analytics and tracking: add Google Analytics, Tag Manager or ad pixels, exclude logged-in users and track clicks or form sends. For marketers who want the tracking code in place without editing the theme.
Google Ads Conversion Tracking for WooCommerce
Loads the Google Ads tag and reports a purchase conversion with the order value and transaction ID on the WooCommerce order received page.
Google Analytics 4 Tag
Adds the Google Analytics 4 (gtag.js) tracking code to the head of every public page.
Google Analytics 4 Without Tracking Logged-In Staff
Outputs the GA4 tag only for visitors and customers, so your own visits as an author, editor or administrator do not skew the statistics.
Google Tag Manager (Body)
Adds the Google Tag Manager noscript fallback right after the opening body tag. Use it together with the GTM head snippet.
Google Tag Manager (Head)
Adds the Google Tag Manager container script to the head of every page. Use it together with the GTM body snippet.
Hotjar Tracking Code
Adds Hotjar heatmaps and session recordings to your public pages, without recording logged-in staff.
LinkedIn Insight Tag
Adds the LinkedIn Insight Tag for conversion tracking and retargeting with LinkedIn ads.
Matomo Analytics (Self-Hosted or Cloud)
Adds the Matomo tracking code to every public page, with optional cookieless tracking and without counting logged-in staff.
Microsoft Advertising UET Tag
Adds the Microsoft Advertising (Bing Ads) Universal Event Tracking tag to every public page for conversion tracking and remarketing.
Pinterest Tag
Adds the Pinterest tag to every public page and records page visits, with an option to wait for cookie consent.
Reddit Pixel
Adds the Reddit Ads pixel to every public page and tracks page visits, with an option to wait for cookie consent.
Simple Analytics
Adds the cookie-free Simple Analytics script to your public pages. No tracking ID is needed: data is matched to the domain you added in Simple Analytics.
TikTok Pixel
Adds the TikTok pixel to every public page and records page views, with an option to wait for cookie consent.
X (Twitter) Pixel
Adds the X (formerly Twitter) website tag to every public page for conversion tracking and audiences, with an option to wait for cookie consent.