Cloudflare Web Analytics Beacon
Adds Cloudflare's free, cookieless Web Analytics beacon to your public pages, for sites not proxied through Cloudflare or that want manual setup.
Snippet Library
Analytics & Tracking snippets for WordPress
Snippets for analytics and tracking: add Google Analytics, Tag Manager or ad pixels, exclude logged-in users and track clicks or form sends. For marketers who want the tracking code in place without editing the theme.
GA4 Purchase Event for Easy Digital Downloads
Sends a Google Analytics 4 "purchase" event with the order total and downloads when a customer lands on the Easy Digital Downloads purchase confirmation page.
GA4 Purchase Event for WooCommerce Orders
Sends a Google Analytics 4 "purchase" event with the order ID, value, tax, shipping and items when a customer reaches the order received page, once per order.
GA4 begin_checkout Event for WooCommerce
Sends a GA4 "begin_checkout" event with the cart value and items when the customer opens the checkout page.
GA4 view_item and add_to_cart Events for WooCommerce
Sends GA4 ecommerce events when a shopper views a product page and when they add a product to the cart, from the product page or with AJAX buttons on shop pages.
Google Ads Conversion Tracking for WooCommerce
Loads the Google Ads tag and reports a purchase conversion with the order value and transaction ID on the WooCommerce order received page.
Google Analytics 4 Tag
Adds the Google Analytics 4 (gtag.js) tracking code to the head of every public page.
Google Consent Mode v2 Default Settings
Sets Google Consent Mode defaults before any Google tag loads, denying ad and analytics storage for visitors in the EEA, UK and Switzerland until your consent tool grants it.
Google Tag Manager (Body)
Adds the Google Tag Manager noscript fallback right after the opening body tag. Use it together with the GTM head snippet.
Google Tag Manager (Head)
Adds the Google Tag Manager container script to the head of every page. Use it together with the GTM body snippet.
Honor Global Privacy Control Signals
Detects visitors whose browser sends a Global Privacy Control (GPC) or Do Not Track signal and updates Google Consent Mode to deny ad storage and personalization for them.
Hotjar Tracking Code
Adds Hotjar heatmaps and session recordings to your public pages, without recording logged-in staff.
Matomo Analytics (Self-Hosted or Cloud)
Adds the Matomo tracking code to every public page, with optional cookieless tracking and without counting logged-in staff.
Meta (Facebook) Pixel
Adds the Meta Pixel base code to track page views for Facebook and Instagram ads.
Meta Pixel Purchase Event for WooCommerce
Fires the Meta (Facebook) Pixel "Purchase" event with the order value, currency and product IDs on the order received page, once per order.
Meta Pixel ViewContent and AddToCart for WooCommerce
Sends Meta (Facebook) Pixel "ViewContent" on product pages and "AddToCart" when products are added, so you can build retargeting audiences and optimize ads.
Microsoft Advertising UET Tag
Adds the Microsoft Advertising (Bing Ads) Universal Event Tracking tag to every public page for conversion tracking and remarketing.
Page Details in the GTM dataLayer
Pushes page information (page type, post type, categories, author, publish date and login status) to the dataLayer before Google Tag Manager loads, for use in tags and triggers.
Pinterest Tag
Adds the Pinterest tag to every public page and records page visits, with an option to wait for cookie consent.
Post Views Counter With Admin Column
Counts views of posts and pages, shows the totals in a sortable "Views" column in the admin, and adds a [wpide_views] shortcode to display the count.
Reddit Pixel
Adds the Reddit Ads pixel to every public page and tracks page visits, with an option to wait for cookie consent.
Remember UTM Parameters and Fill Hidden Form Fields
Saves utm_source, utm_medium, utm_campaign, utm_term, utm_content and gclid from the landing page in a first-party cookie, then fills matching hidden fields in your forms so leads keep their campaign source.
Scroll Depth Events in the dataLayer
Pushes scroll_depth events to the Google Tag Manager dataLayer when visitors scroll 25, 50, 75 and 90 percent of a page, to measure how far content is read.
Send Post Category and Author to GA4
Tells Google Analytics 4 which category, author and post type each page belongs to, so you can see which topics and writers bring the most engagement.