Cloudflare Web Analytics Beacon
Adds Cloudflare's free, cookieless Web Analytics beacon to your public pages, for sites not proxied through Cloudflare or that want manual setup.
Snippet Library
Analytics & Tracking snippets for WordPress
Snippets for analytics and tracking: add Google Analytics, Tag Manager or ad pixels, exclude logged-in users and track clicks or form sends. For marketers who want the tracking code in place without editing the theme.
Fathom Analytics
Adds the privacy-focused Fathom Analytics tracking script.
GA4 Purchase Event for Easy Digital Downloads
Sends a Google Analytics 4 "purchase" event with the order total and downloads when a customer lands on the Easy Digital Downloads purchase confirmation page.
GA4 Purchase Event for WooCommerce Orders
Sends a Google Analytics 4 "purchase" event with the order ID, value, tax, shipping and items when a customer reaches the order received page, once per order.
GA4 begin_checkout Event for WooCommerce
Sends a GA4 "begin_checkout" event with the cart value and items when the customer opens the checkout page.
GA4 view_item and add_to_cart Events for WooCommerce
Sends GA4 ecommerce events when a shopper views a product page and when they add a product to the cart, from the product page or with AJAX buttons on shop pages.
Google Analytics 4 Tag
Adds the Google Analytics 4 (gtag.js) tracking code to the head of every public page.
Google Analytics 4 Without Tracking Logged-In Staff
Outputs the GA4 tag only for visitors and customers, so your own visits as an author, editor or administrator do not skew the statistics.
Google Consent Mode v2 Default Settings
Sets Google Consent Mode defaults before any Google tag loads, denying ad and analytics storage for visitors in the EEA, UK and Switzerland until your consent tool grants it.
Google Search Console Verification Tag
Adds the HTML meta tag Google Search Console uses to verify that you own the site.
Google Tag Manager (Body)
Adds the Google Tag Manager noscript fallback right after the opening body tag. Use it together with the GTM head snippet.
Google Tag Manager (Head)
Adds the Google Tag Manager container script to the head of every page. Use it together with the GTM body snippet.
LinkedIn Insight Tag
Adds the LinkedIn Insight Tag for conversion tracking and retargeting with LinkedIn ads.
Matomo Analytics (Self-Hosted or Cloud)
Adds the Matomo tracking code to every public page, with optional cookieless tracking and without counting logged-in staff.
Meta (Facebook) Pixel
Adds the Meta Pixel base code to track page views for Facebook and Instagram ads.
Microsoft Clarity
Adds the Microsoft Clarity script for heatmaps and session recordings.
Plausible Analytics
Adds the lightweight, cookie-free Plausible Analytics script.
Post Views Counter With Admin Column
Counts views of posts and pages, shows the totals in a sortable "Views" column in the admin, and adds a [wpide_views] shortcode to display the count.
Send Login Status and User Role to GA4
Sets GA4 user properties for whether the visitor is logged in and their role (for example customer or subscriber), so you can compare members and guests in reports.
Send Post Category and Author to GA4
Tells Google Analytics 4 which category, author and post type each page belongs to, so you can see which topics and writers bring the most engagement.
Simple Analytics
Adds the cookie-free Simple Analytics script to your public pages. No tracking ID is needed: data is matched to the domain you added in Simple Analytics.
Track 404 Errors in GA4
Sends a page_not_found event to Google Analytics 4 with the broken URL and the page the visitor came from, so you can find and fix dead links.
Track Phone, Email and WhatsApp Link Clicks
Sends an event to Google Analytics 4 (or the GTM dataLayer) whenever a visitor clicks a phone number, email address or WhatsApp link, so you can count leads from these contacts.
Track Searches With No Results in GA4
Sends a search_no_results event with the search term to Google Analytics 4 when a site search finds nothing, showing you what visitors want but cannot find.